Tour de France 2022 PS5

Tour de France 2022 PS5

The only major international competition of the summer will attract a huge TV audience (42.4 million in France in 2021)•More and more people are getting on their bikes every day•The only cycling game on consoles for a single player or the whole family•A loyal fan base that follows the game every year•One of the best ambassadors in the world: Mathieu van der Poel (1.3 million followers), grandson of Raymond Poulidor•A large-scale media and marketing plan to engage fans